The Melloy family has been in the New Mexico automotive business since 1955. Located in Albuquerque, NM. Melloy Dodge sells an extensive range of new and used cars, trucks and SUVs. They also provides outstanding aftersales service with expert technicians and a fully stocked inventory of Dodge parts and accessories.
Although the Melloy Dodge website received very good levels of website traffic, there was no clear relationship between website visitors and vehicle sales. The senior team at the dealership suspected that a lot of people who visited the site were interested in purchasing a Dodge but needed more information. However, a random website visitor could only be contacted and identified if they inquired with Melloy Dodge first. The increased sale opportunities were within reach but how would the dealership be able to contact the rest of the visitors who did not inquire with them?
Sales page viewed anonymously
Webpage log – identified visitor Joseph Baca
Service page viewed anonymously
Service web page log – identified visitor Joseph Baca
The Who’s Visiting Now program, identifying 40% to 60% of anonymous WEBSITES visitor traffic
Getting To Work
Melloy Dodge was excited with Visitor Data Incorporated and our proven track record. They asked us to work with them and focus on increasing their vehicle sales. We got straight to work and delivered their identified website visitors to their Customer Relationship Management (CRM) system. This really helped them directly engage and target visitors with their marketing channels.
Visitor Data, Inc. delivered quality leads and really impressed Melloy Dodge.
Who’s Visiting Now provided an additional 40 deals closed each month!